For movie fans in Rubery, you may have been afraid about what would happen to your nearby theatre. Empire Cinema at Great Park was one of five theatres that the Empire Cinemas group put up for sale in 2023 because the pandemic was making it hard for them to make money. The theatre, which has 13 screens and more than 2,000 seats, was in danger of closing, which would have put thousands of customers and dozens of employees in a tough spot.
But there is good news for moviegoers who love the theatre. An Irish movie theatre chain called Omniplex Cinema Group said it had bought the Empire Cinema in Rubery along with four other Empire sites. The theatre reopened on December 6, 2023. People in Rubery will be able to see the newest movies on the big screen again now that the theatre isn’t going to close.
How Omniplex Cinema Group acquired Empire Cinema in Rubery
With more than 30 theatres all over Ireland, Omniplex Cinema Group is one of the biggest movie theatre chains in the country. Paul Anderson began the business in 1991 and is still its chairman and CEO. The company is known for being creative and customer-focused when it comes to movies. They offer many services and features, such as adjustable seats, MAXX screens, online booking, and reward programmes.
After Empire Cinemas stated earlier this year that it was going into administration, the Irish company paid more than £22 million to reopen movie theatres in Birmingham, Ipswich, Sutton, Clydebank, and High Wycombe.
When Omniplex Cinema Group chose to grow to the UK in 2023, they saw a chance to buy some of the Empire Cinemas locations that were for sale. The company was interested in the Empire Cinemas because of where they were located, what they had to offer, and what they could do. They also thought there was a need in the market for a movie theatre chain that could give people better, more personalised service.
The company said it was excited to bring its knowledge and experience to the UK market and was happy to have bought the movie theatres. That same company also said it would spend money in movie theatres and make the experience better for both customers and employees.
How Omniplex Cinema Group will improve the cinema experience and services
Omniplex Cinema Group has a vision to make the cinema experience more enjoyable, comfortable, and convenient for customers. The company has several plans and initiatives to improve the cinema experience and services at the Rubery location, such as:
- Enjoy upgraded seats, screens, and sound systems for a top-notch experience.
- Recline in style, book online, and benefit from exclusive loyalty schemes.
- From blockbusters to live events, we’ve got something for everyone.
- Lower prices, discounts, and promotions – your entertainment, your way.
- Join us in shaping the future with surveys, feedback, and competitions.
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FAQs:
Q: Who is Omniplex Cinema Group?
Omniplex Cinema Group is an Irish cinema company, that has bought Empire Cinema in Rubery, along with four other Empire locations.
Q: When did Empire Cinema in Rubery re-opened?
Empire Cinema in Rubery has reopened on Wednesday, December 6, 2023, under the Omniplex Cinema brand.
Q: What will Omniplex Cinema Group do to improve the cinema experience and services?
Omniplex Cinema Group will upgrade the cinema facilities and equipment, introduce new features and services, offer a wider range of films and events, provide more choice and value for the customers, and engage with the customers and the community.