If you are a fan of Arabian fragrances, you have probably heard of Kazi Brothers Perfume, also known as Sunnamusk. Founded in 2009 by five brothers—Kazi Luthfur Rahman, Kazi Shafiqur Rahman, Kazi Abdur Rahman, Kazi Ashiqur Rahman, and Kazi Abidur Rahman—this UK-based perfume brand has evolved from a humble £600 startup to a thriving £10 million empire.
Roots and Challenges
Born and raised in London to Bangladeshi parents, the Kazi family’s journey began with a modest savings pool of £600. Fueled by a passion for fragrance, the brothers faced numerous challenges as they embarked on their entrepreneurial venture. From selling perfumes out of their car boot and makeshift stalls in East London to navigating through bad weather, low sales, and fierce competition, they encountered it all.
The Fragrant Breakthrough
Against all odds, Kazi Brothers Perfume started gaining traction with its unique Arabian fragrances. The brothers invested not only in their aromatic creations but also in branding and marketing. The brand adopted the name Sunnamusk, meaning “the fragrance of the sun” in Arabic, adding a touch of exotic allure to their offerings.
The turning point arrived in 2011 when they secured a spot in Westfield Stratford City, marking a transition from a car boot operation to a consumer brand with a prime location. From this milestone, Kazi Brothers Perfume continued to soar, expanding to 17 stores between 2020 and 2021, with a notable presence in the UK and Germany.
Resilience Amid Challenges
Even in the face of lockdowns, the brothers not only sustained their business but continued breaking monthly sales records. They attracted celebrity guests like Amir Khan to their launches and celebrated a decade in business in 2019.
Unveiling Global Success
Under the leadership of different brothers, the brand further expanded to Birmingham, Manchester, and Oberhausen, Germany. The introduction of an online store and partnerships with e-commerce giants like Amazon and eBay allowed them to reach an international audience.
Kazi Brothers Perfume’s Fragrance Palette
Diversifying their offerings, the brand introduced various fragrance types, including Abid ambre parfum, eau de parfum, eau de toilette, fragrance oil, body spray, candles, and gift sets. Their scent categories, ranging from floral and fruity to woody, oriental, and occidental, showcased their commitment to meeting diverse preferences.
Celebrating Success and Future Projections
From a modest start with £600, Kazi Brothers Perfume’s projected sales for 2023 are expected to reach an impressive £10 million. The brothers’ journey serves as an inspiration, illustrating resilience, innovation, and a profound passion for the art of fragrance.
You may also like: Petrol and Diesel Prices at Supermarkets in the UK
FAQs
Who are the Kazi Brothers?
The Kazi Brothers, consisting of Kazi Luthfur Rahman, Kazi Shafiqur Rahman, Kazi Abdur Rahman, Kazi Ashiqur Rahman, and Kazi Abidur Rahman, collectively founded Kazi Brothers Perfume in 2009.
What is the meaning of sunnamusk?
The Kazi Brothers’ brand name, Sunnamusk, which translates to “the fragrance of the sun” in Arabic, embodies their vision and passion for fine perfumery.
Where can I buy Kazi Brothers perfume?
Kazi Brothers Perfume is available online through their official website, as well as on platforms like Amazon, eBay, and Fragrance Direct. For offline purchases, their physical stores in London, Birmingham, Manchester, and Oberhausen, Germany, or authorised retailers like Boots, Debenhams, and John Lewis, provide an immersive shopping experience.
